"When a gatekeeper engages in unfair practices, such as. Under the DMA's rules, consumers must be able to download apps from competing app stores.
It'll be possible to introduce such a feature in the EU due to a new law called the Digital Markets Act (DMA), which will go into effect in 2024.
Meta's alternative way to download apps is supposedly completely independent of both Apple's App Store and Google Play. However, those apps still use Google's billing system. Yes, it will offer a direct download option for users, though the capability will likely debut only on Android, because the company is reportedly working with Android developers for its pilot launch later this year.Īndroid users can already install APKs and sideload apps they download through their browsers. Meta is gearing up to debut a new type of Facebook ads that will allow users in the European Union to download apps without having to visit their mobile platform's app store, according to The Verge.
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